Main Features: Subtitles, captions, titles, stylization, filters and transitions, picture-in-picture, stabilization, chroma-key, multiple video formats
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Still, most of them offer a low-cost or free way to add inclusive captioning that will help you create cool, professional-level videos so you can increase engagement and really make the most of your video creations. Not all of the options we tried are free. So, now that you have a few reasons to add captions to your videos, let’s talk about how you can do it quickly, easily, and without spending a ton of money.
There’s something about seeing the words on the screen that draws viewers in, and they can’t stop reading (and watching). Even hearing audiences who could turn the volume up (and may be watching your video with volume on) tend to get more engrossed with captioned videos. Including captions is a great way to increase your audience by practicing inclusion.Ĭaptions grab people’s attention. Make it easier for them by adding closed captioning to your videos. People with limited or no hearing ability want to engage with your content, but they miss out on a lot if they don’t have any way to understand the sounds and language in your videos. Improve Accessibility for People with Hearing ImpairmentsĪs we mentioned above, captions were first introduced to television shows to help people with hearing impairments. Knowing that this is true not just for you but for your audience as well, why not make life easier and help them engage with your video content without turning up the volume? How often do you find yourself scrolling through Instagram, Facebook, Twitter, or TikTok with no sound? All the time, right? Whether you’re at work, taking public transit, or it would otherwise be impolite or inappropriate to play sound loudly from your phone or another device, you can’t always watch videos with the sound on. Your Audience Won’t Always Have Sound Turned On How do subtitles and captions do all that for your videos? Consider your audience’s experience, who they are, and where they might be when watching your videos. With the right captions, video makers and content creators can easily practice inclusivity and bump up views and subscriptions. They make it easier for your audience to engage with your videos, and they increase view times. We’ll explore a few scenarios in which you might want to add captions or add subtitles to a video online.Ĭreate More Engaging Videos with Captions and SubtitlesĬaptions and subtitles attract attention and increase inclusion.
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Now, before we get into the details of how to add captions to videos, let’s talk about why you should go to the trouble to add captions and/or subtitles to your videos.
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Subtitles include dialog, and they may even include the translation of lyrics to a song playing in the movie or video, but they won’t include other sound effects. Subtitles are created to help people who don’t speak the language of the video understand it better. So, when we look at subtitles versus captions, what’s the main difference? Captions are created for the hearing impaired, and they include descriptions of non-spoken sound effects as well as spoken language. When “speakies” started becoming popular, people who didn’t speak the language of the film were left scratching their heads – until someone figured out adding subtitles to the video. Basically, in silent film days, there was no language barrier in most films because there was no audio dialog.
They were first created in the transition from silent to audio films. Subtitles, on the other hand, have been around since the 1930s. Thus, they were called “open captions.” Captions that could be turned off were soon introduced, which is where we get the term “closed captioning.” The captions you saw in the 1970s, and most of the ‘80s were permanently part of the video and couldn’t be turned off. Captions went over so well with people who are deaf and hard of hearing that, by the 1980s, they were actually mandated for all U.S. So, if you want to add captions to a video or you want to learn how to add subtitles, you’ll first want to know what sets the two apart – and which one you actually want to add to your video.Ĭaptions have been around since the 1970s when they were first added to some television programs to help deaf people enjoy the same shows that hearing people watch with no problem.
You’ve probably heard people refer to captions and subtitles interchangeably, but they’re actually two different things.
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